Branding and Marketing

• Brand Identity | Visual Footprint, Consumer-Facing Messaging, Pitch-Perfect Industry Messaging

• Copywriting | Sales-Driven Storytelling, Online Content, Product Descriptions, Press Releases

• Effective Product Naming | SKU Differentiation

• Packaging | Concept, Format Development, Design, On-Pack Assets & Messaging

• Trade Event | Show Strategy, Booth Buildout

• Manufacturer’s Coupons | Process Overview, Development & Design

Operations and Strategy

• Co-Packer Sourcing, Management, and Negotiations

• Ongoing Operations Management and In-person Production Management

• HACCP / Food Safety Plans

• Ingredient Procurement / Supply Chain Buildout

• Cost-of-Goods and Margin Analysis

• Certification Overview & Execution | Non GMO, Kosher, Organic, Fair Trade America, Paleo, Vegan, etc

• FDA & State Label Compliance | Full Packaging Audits | Specialty Category Compliance Assistance

• Nutrition Facts Panel & Supplement Facts Panel Creation

• Clean Label Qualification Audit & Formulation Guidance